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Insights - Page 2

More ideas that move businesses forward.

Practical thinking on marketing, SEO, development, and growth - no fluff, just what's actually working.

How to set up an AI Search Max campaign

Paid Advertising • 8 min read

How to Set Up an AI Search Max Campaign

Build faster with Google's AI - without losing control of ad quality, exclusions, or budget.

AI icon glowing on a keyboard key

Organic Marketing • 11 min read

Understanding AI Overviews in Google Search

What AI Overviews are, how they affect SEO, and how to optimise your content to appear in them.

Two people sketching out a marketing strategy on a whiteboard

Organic Marketing • 9 min read

How to Create a Clear eCommerce Marketing Plan

A step-by-step roadmap - from buyer personas and competitor research to channels, content, and tracking results.

Illustration of two computer screens exchanging folders of data back and forth

Organic Marketing • 8 min read

5 Ways SEO and PPC Complement Each Other

Shared keyword data, sharper targeting, and better budget efficiency - how the two strategies reinforce each other.

Illustration of a laptop representing SEO and a screen with pay-per-click ads representing PPC, separated by a large question mark

Organic Marketing • 8 min read

Can You Do Both SEO and PPC Together?

Why it's not an either-or decision, plus the challenges to plan for when running both at once.

3D rendered AI letters surrounded by data connection lines

Organic Marketing • 14 min read

Top AI Marketing Tools for Small Businesses

20 AI tools for SEO, content, social media, sales, and video - and where each one fits.

Tablet showing a Google Analytics dashboard with a traffic sources pie chart and visitors overview graph

Organic Marketing • 11 min read

Understanding GA4

The 7 key differences between Universal Analytics and GA4 you need to know before you rely on your new dashboard.

Close-up of a mobile phone showing Google search results for 'analytics'

Organic Marketing • 10 min read

The Importance of SEO

9 reasons SEO matters beyond rankings - traffic quality, trust, local visibility, and long-term ROI.

Wooden letter tiles spelling out SEO on a plank of wood

Organic Marketing • 10 min read

SEO & Content Marketing

Two separate disciplines that get much stronger results when planned and executed together.

Google search results for 'how to insulate a shed' showing a featured video and People Also Ask section

Organic Marketing • 16 min read

Top 10 Link Building Strategies

10 link building tactics broken into simple 3-step processes, from the Skyscraper technique to digital PR.

A person presenting a content plan on a whiteboard to two colleagues sat on a sofa with laptops

Organic Marketing • 7 min read

How To Develop a Content Strategy for PR

Content pillars, journalist psychology, and country-by-country tips for pitching digital PR internationally.

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