Google Ads Agency

Google Ads management that starts with the tracking.

We build and run Google Ads accounts for UK businesses: Search, Performance Max, Display and YouTube. Conversion tracking goes in before any budget does, so every decision after that is based on numbers you can check.

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What's Included

What we look after.

Search campaigns

Keyword research, match types and a negative keyword list built around the searches that turn into customers.

Performance Max

Asset groups, audience signals and product feeds set up so Google's automation has the right inputs to work with.

Conversion tracking

Google Tag Manager, GA4 and enhanced conversions configured and tested before we spend a pound.

Ad copy and testing

Responsive search ads written for your customer, with variants tested and refreshed as results come in.

Bids and budgets

Bid strategies matched to your goal, whether that's leads, sales or a target return on ad spend.

Competitor bidding

Where it makes sense, we test bids on rival brand names on a small budget before deciding whether to scale.

Results

Google Ads accounts we've turned around.

5x Clicks & 45% Lower Cost Per Lead

Westpoint Exeter

We rebuilt the account around intent-based Search campaigns and 150+ negative keywords, taking it from 112 to 555 clicks a month at 45% lower cost per lead.

Pharmacist consulting with a customer holding a passport about travel vaccinations

16.67% Conversion Rate On A Rival's Name

Travel Vaccinations Pharmacy

We tested bids on a well-known rival's name on a small budget first. It converted at 16.67%, so we scaled it.

2,899% Return On Ad Spend

Rainbow Garden Buildings

The Google Ads account was restructured around Shopping campaigns with proper conversion tracking, and returned 2,899% on ad spend.

Process

How we run it.

Audit

We go through your current account (or your market, if you're starting fresh) and find where budget is leaking.

Track

Conversion tracking is set up and tested, so we know which clicks turn into enquiries and sales.

Build

Campaign structure, keywords, audiences and ads, organised around how your customers actually search.

Optimise

Weekly changes to bids, keywords and ads, with a monthly report in plain English.

Search campaigns Performance Max Display & YouTube Conversion tracking Negative keyword lists Ad copy & testing Monthly reporting

FAQ

Google Ads questions, answered.

How much should I spend on Google Ads?

It depends on how competitive your keywords are and how much a customer is worth to you. We'll give you a realistic starting range after the discovery call, based on cost-per-click data for your actual keywords.

Do you work with Performance Max?

Yes. Performance Max works well when it has good conversion data and strong assets to work from. We set it up alongside Search, not instead of it, so you can still see which searches are driving results.

Can you take over an existing Google Ads account?

Yes. We start with an audit so you can see what's working, what isn't and what we'd change first. You keep ownership of the account throughout.

How quickly will I see results?

Campaigns can go live within days. Expect two to four weeks of data before we can optimise properly, and two to three months before cost per lead or return on ad spend settles.

Are you tied into a contract?

Ongoing management runs on a 6-month minimum term, which gives us enough time and data to get the account performing. You can pay monthly, or pay the 6 months upfront and save 22%.