Google Shopping & Ecommerce PPC
For online shops, Google Shopping is usually where the sales are. We clean up your product feed, structure campaigns around the products that make you money and track revenue back to every click.
What's Included
Titles, descriptions, categories and attributes in Google Merchant Center tidied up, so your products show for the right searches.
Disapprovals, warnings and account issues cleared, so your full catalogue is eligible to show.
Campaigns split by margin, bestsellers and seasonality, so budget goes to the products that pay.
Purchase tracking with order values passed back to Google Ads, so bidding works from real revenue.
Bidding set against a return on ad spend that works for your margins, adjusted as data builds.
Search campaigns for brand and high-intent product terms, to pick up the sales Shopping misses.
Process
We check your feed, Merchant Center and current campaigns, and work out your break-even return on ad spend.
Product data cleaned up and disapprovals cleared before we put more budget behind it.
Shopping and Performance Max campaigns structured around margin and product performance.
Budget moved towards the products and campaigns that hit your target, with monthly reporting on revenue.
FAQ
Standard Shopping campaigns only show your products in Shopping results, and give you more control. Performance Max uses your feed across Shopping, Search, YouTube and more, with more automation. Most online shops do best with a mix, and we'll recommend one based on your catalogue and data.
Yes. We work with the feed and tracking from whichever platform you use, including Shopify, WooCommerce and Magento.
Usually it's disapprovals in Merchant Center, missing product data or a feed that isn't updating. Fixing these is the first thing we do, because a product that can't show can't sell.
It depends on your margins and average order value. We'll work out your break-even point first, then set targets above it. Rainbow Garden Buildings reached a 2,899% return on ad spend, but every catalogue is different.
Ready to get started?
Book a free 30-minute strategy call. We'll talk through your goals and follow up with a clear plan.
