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Microsoft Ads Agency
Microsoft Advertising (still often called Bing Ads) shows your ads on Bing, Yahoo and DuckDuckGo, and in Microsoft Copilot. Fewer advertisers compete there, so clicks often cost less than on Google.
What's Included
We bring your Google campaigns across, then fix the budgets, bids and settings that don't translate.
Keywords and ads built for the Bing audience, which tends to be older and more likely to be searching from a work computer.
Your product feed in Microsoft Merchant Center, so online shops can show products on Bing too.
Bid higher for searchers by company, industry or job function, which is unique to Microsoft Ads.
Universal Event Tracking set up and tested, so Microsoft Ads results can be compared fairly with Google.
We keep an eye on how your ads appear in Microsoft's AI search experiences as they roll out.
Why It Works
Bing has a smaller share of searches than Google, but those searchers still buy, and far fewer businesses advertise to them. That usually means lower costs per click. If your Google Ads already work, Microsoft Ads is often the cheapest way to get more of the same customers.
Read our Microsoft Ads guideProcess
We check whether your audience is on Bing and what your competitors are spending there.
Campaigns imported or built from scratch, with budgets, bids and tracking set up for Microsoft.
Campaigns go live with their own negative keywords and ad copy.
Ongoing changes to bids and targeting, reported alongside Google Ads so you can compare them.
FAQ
Yes. Bing Ads was renamed Microsoft Advertising in 2019. Your ads still show on Bing, plus Yahoo, DuckDuckGo, Microsoft Copilot and other partner sites.
For most businesses already running Google Ads, yes. The audience is smaller, but costs per click are often lower and competition is lighter. It's especially worth testing for B2B and for older customer groups.
You can, and it's a good starting point. But imported accounts rarely perform well left as they are, because budgets, bids and tracking don't carry across neatly. We import, then rebuild what needs it.
Yes, though most clients run it alongside Google Ads. Running both lets us share what works between them and report on them together.
Ready to get started?
Book a free 30-minute strategy call. We'll talk through your goals and follow up with a clear plan.