Case Study — Paid Advertising
How we turned Rainbow Garden Buildings' underperforming Google Ads account into a profitable, scalable growth channel.
Client
Rainbow Garden Buildings
Industry
eCommerce — Garden Buildings
Service
Paid Advertising
Platform
Google Ads
The Challenge
Rainbow Garden Buildings, an eCommerce store specialising in sheds and log cabins, needed a more profitable and scalable Google Ads strategy. Their existing campaigns lacked structure, their product feed wasn't fully optimised, and conversion tracking was incomplete — making it difficult to measure results or allocate budget effectively. With rising competition in the garden buildings space, their ad spend was increasing but without the return to match.
What We Did
We implemented a data-led PPC strategy to boost sales, reduce wasted spend, and build a long-term growth foundation.
Reorganised campaigns by product type — sheds, log cabins, and more — for more relevant targeting and better budget control.
Rolled out automated campaigns across Google Shopping, Search, Display, and YouTube to maximise reach and efficiency.
Updated product titles, descriptions, and categories in Google Merchant Center for stronger search visibility and CTR.
Installed advanced tracking via Google Tag Manager and GA4 to accurately measure purchases and user behaviour.
Created remarketing ads to re-engage past visitors — especially those who'd abandoned carts or product pages.
Deployed multiple variations of responsive search ads and visuals to increase engagement and conversions.
Monitored performance daily, adjusted bids based on audience intent and device data, and refined negative keyword lists to eliminate wasted clicks.
The Results
£1,988
Ad Spend
£57,400
Revenue
400
Sales
2,899%
Return on Ad Spend
£0.15
Cost Per Click
Whether you're selling sheds, log cabins, or anything in between — PPC done right drives real results.
"The quality of Sway Digital's work is consistently excellent. Their expertise has delivered great results for our website — boosting online sales and significantly improving our return on ad spend through Google Ads."
Simon Hugill
Managing Director, Rainbow Garden Buildings
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