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Paid Social Agency
We run Facebook, Instagram, LinkedIn and TikTok ads for UK businesses. Social reaches people before they start searching, so we set it up to work alongside your search campaigns and measure it the same way.
What's Included
Facebook and Instagram campaigns for sales, leads and retargeting, set up through one account.
Targeting by job title, industry and company size, for B2B businesses with a clear buyer.
Short-form video campaigns for brands whose customers spend their time there.
Meta Pixel, Conversions API and LinkedIn Insight Tag set up and tested, so results are measured properly.
Lookalike audiences, website visitors and customer lists used to reach the people most likely to buy.
Ad formats, hooks and messages tested against each other, with budget moved to whatever performs.
Why It Works
Search ads catch people who already know what they want. Paid social reaches them earlier, then retargeting brings back the ones who visited but didn't buy. The two work best together, which is why we plan and report on them side by side.
Process
We agree which platforms suit your customers and what a good result looks like.
Pixels and conversion tracking set up before any spend, so we can see what each ad delivers.
Campaigns, audiences and creative built, with tests running from day one.
Budget moved to the best audiences and ads, with monthly reporting on cost per result.
FAQ
Whichever one your customers use. For most consumer brands that's Facebook and Instagram. For B2B it's usually LinkedIn. TikTok suits brands with a younger audience and the ability to make short videos. We'll recommend where to start based on your customer and budget.
We write the ad copy and can produce simple static and video ads. If you have a designer or brand assets, we'll work with those. Either way, we test several versions so we know which one works.
If people already search for what you sell, Google Ads usually comes first. Paid social works best for building demand and retargeting. Many businesses get the best results from running both.
With the Meta Pixel, Conversions API and platform tags set up properly, plus GA4. We report on cost per lead or sale, not likes and reach.
Ready to get started?
Book a free 30-minute strategy call. We'll talk through your goals and follow up with a clear plan.