Results
Proof, not promises.
Three clients in three different industries. Here is what each account delivered.
PPC Agency
We run Google Ads, Microsoft Ads and Google Shopping as a specialism, not a side offer. Tracking goes in first, so the results below come from numbers you can check.
Results
Three clients in three different industries. Here is what each account delivered.
Specialisms
An online shop, an events venue and a pharmacy all want different things from paid search, so the setup differs for each. Here is what we did for these three.
Rainbow Garden Buildings' Google Ads account was restructured around Smart Shopping campaigns with proper conversion tracking, and returned 2,899% on ad spend.
Read the case studyWestpoint Exeter's account ran on automated, unstructured campaigns. We rebuilt it around intent-based Search campaigns and 150+ negative keywords, taking it from 112 to 555 clicks a month at 45% lower cost per lead.
Read the case studyFor an independent travel health pharmacy, we tested bids on a well-known rival's name on a small budget first. It converted at 16.67%, so we scaled it.
Read the case studyThe setup changes with the industry. What stays the same is the order: tracking first, then targeting, then budget moved towards whatever converts.
Key Benefits
Bids, audiences and ad creative are adjusted continually, with the aim of bringing your cost per acquisition down over time.
Set up properly from day one, so every reported number is one you can actually trust and act on.
Bringing back the visitors who almost converted, with creative tailored to where they dropped off.
No black box. You see exactly what's spent, what it returned, and why we're making the calls we're making.
Targeting is built around high-intent searches and audiences, so budget is not spent on people who were never going to buy.
Ad variants are tested and iterated on continuously, so campaigns do not get left to decay.
Process
Accounts, conversion tracking, and audience research - the foundations that make every number after this one trustworthy.
Campaign structure, keyword and audience targeting, and ad creative built around your actual customer, not a template.
Bid strategy and budget scaling toward what's proven to convert, pulling back from what isn't.
ROAS, CPA, and clear next-step recommendations - delivered monthly, in plain English.
FAQ
It depends on your industry, competition, and goals. We'll give you a realistic range after the discovery call - no arbitrary minimums, just what makes sense for your numbers.
Yes - Microsoft Ads often gets overlooked, but it reaches a real, often less competitive audience at a lower CPC. We run both where it makes sense for your market.
Paid ads deliver traffic immediately but stop the moment budget does. Organic builds compounding, owned visibility over time. Most clients run both - paid for speed, organic for the long game.
Campaigns can go live within days, and initial data starts flowing immediately. We typically need 2-4 weeks of spend to optimise properly and start seeing CPA trend down.
Paid search is what we lead with, and the case studies show it: a 2,899% return on ad spend for an ecommerce client, 45% lower cost per lead for an events venue, and a 16.67% conversion rate for a pharmacy. Whoever you speak to, ask for PPC-specific case studies before you sign.
No. We've run PPC for ecommerce, events venues and healthcare, and the results above show each one. Sales cycles differ, so we structure each account around the one you actually have.
Ready To Make Every Pound Count?
Book a free 30-minute strategy call. We'll talk through your goals and follow up with a clear plan.
