Case Study — Organic Marketing
How we took Triline Contracts from having no SEO strategy at all to ranking #1 for the commercial kitchen and catering keywords that drive their business.
Client
Triline Contracts
Industry
Commercial Kitchens & Catering
Service
Organic Marketing
Region
Yorkshire
The Challenge
Prior to our engagement, Triline had never implemented a formal SEO strategy. As a result, their organic search visibility and website traffic were extremely low. After a comprehensive SEO audit and competitive analysis, we found Triline was significantly underperforming compared to industry competitors across key organic metrics.
The website suffered from major content gaps and wasn't ranking for critical commercial keywords such as:
These keywords represent Triline's core product and service offerings, so their absence from search results was a major missed opportunity for organic lead generation and brand visibility.
What We Did
A structured SEO strategy focused on both competitor benchmarking and content development.
Analysed Triline's top-ranking competitors to establish the standard for high-performing pages in the industry and map the keyword landscape.
Uncovered substantial content gaps and identified the commercial and service-based keywords Triline wasn't targeting, then prioritised closing them.
New service and category pages built around the missed opportunities, each optimised with:
New category pages built to highlight Triline's core services — Catering Fabrications, Commercial Kitchen Designs, and Food Servery Counters — targeting customers searching for exactly those offerings.
The Results
Consistent month-over-month traffic growth
Significant increase in organic impressions and click-throughs
Improved average keyword positions across the board
Catering fabrications Yorkshire
#1Commercial kitchen installations Yorkshire
#2Commercial kitchen designs Yorkshire
#1Food servery counters Yorkshire
#1These rankings have helped Triline establish a strong online presence in their niche — directly driving more qualified leads and reinforcing their market authority.
Don't just take our word for it
"We've been working with Phil for the past few months, and the results have been nothing short of amazing! His in-depth knowledge of digital marketing strategies and his dedication to understanding our business goals has made a huge difference."
Michael Walsh
Managing Director, Triline Contracts
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