5x organic traffic in 12 months.

To start, we ran a full SEO audit for Picture Smiths — reviewing both on-page and technical SEO to identify as many foundational issues affecting organic search performance as possible, covering:

We split each task by ranking factor and prioritised it using a traffic-light system — red for high priority, yellow for medium, blue for low, and green for no action required. Overall, the site was healthy, but there was still real room for improvement.

The highest priority task was improving page title tags. Titles are one of the most important ranking factors — not just for SEO, but because they're prominently displayed in search results and have a strong effect on click-through rate. It was important to ensure titles contained relevant, related terms while still enticing clicks.

Some of Picture Smiths' page titles were too long and lacked primary and secondary keywords — longer titles get truncated in search results. Others were too short, giving too little context about the page. We rewrote page titles across the site to improve readability and click-through rate to the Picture Smiths website.

Google works hard to understand the content of a page — structured data helps give it explicit clues about what a page means. We wrote organisational structured data for Picture Smiths, enhancing their discoverability in search results and helping the site earn more clicks.

We also ran a full competitor analysis — identifying Picture Smiths' main competitors, how many links they'd accumulated and from where, their best-performing pages, and any weaknesses we could use to outperform them. The analysis revealed:

This gave us a clear benchmark for where to improve — reducing content gaps, increasing the number of design-related keywords, and improving the number of links coming into the site.

Picture Smiths' competitors were ranking higher for localised, design-related keywords — fundamental for a business that gets most of its enquiries from the Yorkshire area. The two most important gaps were:

Picture Smiths ranked position 75 for "Design Agency Huddersfield" back in April '21. By reviewing and improving content across the site and adding internal links, we took it all the way to position 1 — directly increasing enquiries for design-related searches.

"Design Agency Yorkshire" started even further back — outside the top 100 results entirely, a harder term to rank for. The same approach improved it to position 21: a jump of 79 places. More work is needed to reach page one and the top 3, but the trajectory keeps climbing.

Google Business tends to get overlooked in SEO, but for local SEO it's essential. Picture Smiths weren't making the most of it — despite doing great work for clients, they'd never followed up to ask for a review. Reviews matter because they're often the first thing potential clients see on Google, and client feedback naturally produces more of the keywords Google uses to connect services to searchers.

We also found opportunities to add design-related keywords to the Google My Business info and posts sections, and geo-tagged their images to improve local SEO for both image search and standard search.