Case Study — Organic Marketing
One Digital PR campaign, built around Manor House Lindley itself, earned coverage and backlinks from Condé Nast Traveller, Travel Weekly, and The Times — lifting authority and rankings across the board.
Client
Manor House Lindley
Industry
Hospitality & Events Venue
Service
Organic Marketing — Digital PR
Website
manorhouselindley.co.uk ↗
The Challenge
Sway Digital was already working with Manor House Lindley to improve their SEO — but they wanted to go further, driving increased traffic and revenue through organic search. We proposed a Digital PR campaign to earn top-tier links, building the authority and ranking positions that on-page work alone couldn't reach.
Travel and tourism is a fiercely competitive space for coverage. Whatever we pitched needed to be topical, relevant, and genuinely "out there" enough to earn targeted links from the world's leading travel publications.
What We Did
A series of ideation sessions led us to a simple realisation: we didn't need to overcomplicate things. The attraction of Manor House Lindley itself — a striking grade II listed building in Yorkshire — was enough to earn links without any complex mechanic.
With that in mind, we built a simple content campaign: The Coolest Places to Visit in Yorkshire, based on data pulled from TripAdvisor. It highlighted the best places to visit across the county — all within easy reach of Manor House Lindley.
The campaign was picked up by Condé Nast Traveller as part of their feature on Yorkshire's best destinations — putting Manor House Lindley in front of one of travel publishing's most influential audiences.
Because the concept was flexible, we easily adapted it for a second angle — landing further coverage and a link from The Times, in a feature on Manor House Lindley itself.
The Results
The campaign earned 70+ top-tier links from major travel publications, including Condé Nast Traveller and Travel Weekly. Because the concept was easy to re-angle, it also landed a link from The Times — driving a meaningful lift in domain authority and ranking positions across Manor House Lindley's most valuable search terms.
70+
Top-tier links earned
DR 91
The Times
DR 79
Condé Nast Traveller
"Phil has provided excellent help with our website and marketing needs. Look forward to his continued support and expert advice as our brand continues to develop. Thanks, the team at Manor House Lindley."
Mark Ayre
General Manager, Manor House Lindley
Want Results Like This?
Book a free 30-minute strategy call. We'll talk through your goals and follow up with a clear plan.
